The next big thing predicted for our world is alcoholic root beer. Ya think? There’s a post at http://www.restaurantbusinessonline.com/opinions/sara-rushs-token-millennial/under-radar-bar-trend-hits-note-millennials that tells us it’s true. Restaurant Business Associate Editor Sara Rush writes this: “Many independent operators in the Chicagoland area have embraced the ripple, taking advantage of the fact that many millennials will opt for an $8+ pint of alcoholic root beer versus that $4 light brew, or worse, that no-cost water. Further, these ahead-of-the-curve operators have realized that millennials search and go out of their way for this offering on the bar menu, so they’ve found ways to market it via social media or draw attention to it on the menu.”
Who’s brewing it, you ask? Well, it just so happens in the Chicago area that Tim Kovac founded Small Town Brewery to fill just such a need. On the site, http://smalltownbrewery.com/our-beers/?age-verified=e878110233, you can read all about his family’s tradition of beer-making, and you’ll see the press and awards that have come their way. We like the feel of it all. But… does it make a killer black cow? That’s the burning question. We suspect it does.
Go to http://www.dnainfo.com/chicago/20150120/beverly/alcoholic-root-beers-sweeping-chicago-market to read about other outlets and makers.