As a child, the one thing you could count on was getting your very own bucket at McDonald’s that housed your nuggets. Confession time, I still order a happy meal just for the bucket. The pails serve a dual purpose, cool way to get the kids meal and had a bucket to trick-or-treat with. This year, I believe it is the Minions debuting as buckets. Growing up in the 80s and 90s, everyone had to get the pail and our parents knew they had to make that trip over to Mickey Ds whether they liked it or not.
A blogspot, internetisinamerica, explained the history of the nostalgic pail, “The Halloween pails, originally released in 1986, were just such an item. The marketing witch doctors at McDonalds really worked their mojo on us, convincing us that these chunks of plastic – which really couldn’t have cost more than a couple of cents to mass produce – were not only worth the weighty price mark-up – not to mention the fact they were often stand-ins for all of those free toys we were used to – but actually worth collecting, too. Since the original 1986 line-up was so successful, the company re-released the buckets – with some obvious tweaks and redesigns – for several years afterward. In fact, the items became something of a neo-tradition for my generation, the kind of cultural investment that came to define our holistic Halloween experience just as much as “The Great Pumpkin” and those miniature candy bars shaped like Universal Monsters they used to sell at the Dollar General for a couple of weeks in October.” To read more about our love of the pails, head over to his story.
This is one fast food tradition that will keep going through the generations. My kids cannot make it through an October without one.