Now that we number 80 million, we Millennials are a force to be reckoned with, especially when it comes to feeding us. We want good, we want healthy (or healthier, or somewhat less unhealthy in certain cases), and we want now.
We love bakery food, and we love the bakery items that have been introduced pretty much just for us. Cronut (croissant/donut), Crookie (croissant dough and cookie), Croclair (croissant and eclair) and, of course, the wonderful Croffee (coffee-stuffed croissant). They’re fun and they can positively transform a bad morning any day of the week. Food does that to us, right?
We want to direct you to a very good piece on baking trends and Millennials, a match made in heaven we think. Here’s a snippet: “Take Ant Roman, for example. This 20-year-old Millennial combined her interest in geek culture with her baking talents to create her own business, Nerdache Cakes, Fairview, NJ. Roman markets her cakes and cookies to other Millennials through Facebook, Twitter, tumblr and a YouTube channel. Regular postings that include personal comments and images of her latest creations engage customers and encourage them to join the conversation. Both strategies drive website traffic and sales for this online-only baker. But this level of interaction comes with a side of caution: Millennials don’t like a hard sell. For them, it’s all about building relationships and identifying with a personality.” Read the whole enchilada at http://www.bakemag.com/Trends/Bread%20Winners/Millennial%20Marketing.aspx
Ranked right up there with mac ‘n cheese and smashed potatoes, brownies are one of our most favorite comfort foods. We loved them after school when we were kids; we love them now. Any time. And rather that open a boxed mix, we love getting all the good stuff and making them from scratch. Really we do.
Here’s a really, really insightful Game Day recipe, preceded by some Bon Appetit do’s and don’ts. and we’re thinking brownies could be perfect comfort food for Super Bowl aftermath. Chocolate soothes the soul. Someone is going to need soothing.
OK, to get started, here’s what to do and what not to do: http://www.bonappetit.com/test-kitchen/common-mistakes/article/brownies-common-mistakes
And here, our lovelies, is the brownie recipe of your dreams!
Chocolate Beer Brownies
Ingredients for 32 brownies
12 ounces chocolate stout
1 c cocoa powder, unsweetened
2 c sugar
½ c butter, melted
2 tsp vanilla extract
2 c all-purpose flour
¾ tsp salt
½ c white chocolate, chopped
½ c semisweet chocolate, chopped
Preheat oven to 350°F
Line a 13x9x2 baking pan with aluminum foil, letting foil extend 2 inches beyond each short side of pan.
In large bowl, whisk together stout and cocoa powder until blended and smooth.
Whisk in sugar, butter, vanilla extract and eggs, one at a time. Blend well.
Add flour and salt; whisk until batter is smooth. Stir in chocolate chips.
Spread mixture in prepared pan, leveling surface with a spatula.
Bake 42 to 45 minutes in preheated oven, until top is shiny and dry, and a wooden pick inserted in the center comes out with a few moist crumbs attached.
Remove from oven and let cool completely in pan on rack.
Lift out brownie from pan by foil ends; transfer to cutting board.
Cut lengthwise into four strips and crosswise into 8 pieces.