Well as fall rolls around, we all know what to expect. Love or hate it pumpkin spice is EVERYWHERE! Even my twelve year old daughter wants to jump on the orange bandwagon and insists upon needing a Pumpkin Spice Latte? Mind you, the child has never had one drop of coffee in her life! Myself, I cannot handle all of the hype. Don’t get me wrong pumpkin spice here and there, okay, but not for every meal. There are many pumpkin spice fanatics out there, so this is for you.
Abcnews revealed just how much impact the pumpkin flavor trend has affected restaurant choices during the fall months, “The pumpkin occupation already has begun. Dunkin’ Donuts is serving iced pumpkin lattes, doughnuts and muffins. Breweries from Dogfish to Coors are infusing it into beers. And chains like Einstein Bros. Bagels are selling pumpkin-flavored bagels and shmear. Walk down the grocery aisle and be prepared for a pumpkin spice onslaught, with cookies, M&Ms, marshmallows, granola bars, peanut butter, even pumpkin spice-flavored almonds, Pop-Tarts and pancake mix. Pumpkin-flavored items went from reaching 6 to 14.5 percent of U.S. restaurant menus from 2005 to 2015, according to Datassentials. National chains and fine dining restaurants are the biggest proponents of pumpkin, and when it comes to geography, the northeast tops every other region: 19 percent of restaurant menus there featured at least one item.”
Holy moly! Those numbers are staggering.
Cnbc also gave statistics that are shocking, we Americans love our pumpkin spice. They indicated, “Sales of pumpkin-flavored items continue to soar, rising 11.6 percent to $361 million for the year ended July 25, according to Nielsen. Yogurt, baby food and salty snacks were just three categories that saw substantial growth last year.
Surprisingly, fresh pumpkins at the retail level aren’t seeing the same boost. In fact, fresh pumpkin sales dropped in 2011, 2013 and 2014. Last year, volume fell 5.2 percent, but sales rose due to a higher average price of the fruit.
“The rise of the whole pumpkin spice and pumpkin lattes and pumpkin flavors really hasn’t done much for pumpkins at retail,” said Sarah Schmansky, Nielsen Perishables Group’s Director Retail Program, in a phone interview.
A true PSL super fan is rare
Just 8 percent of pumpkin spice latte customers buy the drink three or more times during the offer time, according to NPD data. It’s considerably more common for PSL lovers to buy the indulgence drink just one time. About 72 percent of customers do this, while about a fifth buy it twice a season.”
After reading how much my fellow millennials love it, I decided to try this recipe from Tollhouse, I must say, “these cookies may make me a believer!”
- 2 1/4 cups all-purpose flour
- 2 1/2 teaspoons baking powder
- 1/2 teaspoon salt
- 1 3/4 cups packed brown sugar
- 3/4 cup (1 1/2 sticks) butter or margarine, softened
- 3 large eggs
- 1 teaspoon vanilla extract
- 1 2/3 cups (10-oz. pkg.) NESTLÉ® TOLL HOUSE® Pumpkin Spice Morsels,divided
IN THIS RECIPE
NESTLÉ® TOLL HOUSE® PUMPKIN SPICE MORSELS
PREHEAT oven to 350°F. Grease 15 x 10-inch jelly-roll pan.
COMBINE flour, baking powder and salt in small bowl. Beat sugar and butter in large mixer bowl until creamy. Beat in eggs and vanilla extract. Gradually beat in flour mixture. Stir in 1 1/3 cups morsels. Spread into prepared pan. Sprinkle with remaining 1/3 cup morsels.
BAKE for 20 to 25 minutes or until top is golden brown. Cool in pan on wire rack. Cut into bars. Store tightly covered.