Whatta Jerk

Jerky-a high-energy snack
Portion Of Beef Jerky

Meat snacks hold a very special place in our carnivore hearts, mainly because they are, for the most part, meat.

In 2014 Matador, which is (and we want to get this exactly right according to meatpoultry.com) “made by Link Snacks Inc., the global meat snacks leader and distributed by Frito-Lay North America Inc.— a business unit of PepsiCo Inc.,” introduced Matador Chili Lime Beef Jerky. Stop and mentally savor a piece of jerky and be comforted to know that in addition to the chili lime, Matador continues to give us Original Beef Jerky, Peppered Beef Jerky, Teriyaki Beef Jerky, Sizzling Sweet Beef Jerky and snack sticks in three flavors: Original, Mild and Flamin’ Hot. One word comes to mind: “Mmmmmmmmmm!”

Also last year Matador launched an ambitious campaign to engage Millennials “throughout the US through interactive programs with iHeartRadio, Spotify and other online media channels and is the ‘Official Meat Snack’ of the iHeart Music Festival. This product line is positioned as a millennial meat snack of choice in a rapidly growing category.”

It’s cool that Matador takes this market segment seriously, and even cooler that when we crave jerky, we know Sizzling Sweet Beef is on the shelf, waiting for us.

Go to http://www.meatpoultry.com/articles/news_home/Business/2014/07/Matador_launches_Chili_Lime_je.aspx?ID=%7B587BA617-F097-4D42-B6C6-F90BA897AD9F%7D&cck=1 to read more.

Now, we know that the three meats most often used for jerky are beef, pork and turkey, yes? But did you know that the protein base has been expanded? This very year we are seeing more options pop up on our supermarket shelves, like salmon, buffalo (aka bison), alpaca (aka sweater), ostrich, alligator and, natch, kangaroo. G’night! What next? http://communitytable.com/353525/karinatimmel/trend-watch-2015-exotic-jerky/ shares the good news.

But really it’s all good and pretty good for ya, according to http://healthyeating.sfgate.com/beef-jerky-good-you-3751.html.

“Beef jerky is a high-energy snack that can fuel you through a vigorous workout or intense bout of exercise. This snack contains a hefty dose of protein, with 9.41 grams per 1-ounce serving, and supplies certain key vitamins and minerals as well. The meat does have a downside, however, because it can be high in fat and sodium, which decreases its nutritional value.” You can figure if beef jerky is high in fat, bison is lower. Salmon has those omegas. Ostrich/kangaroo/alpaca/alligator? Well, we’re sure to hear soon about those meats and their contribution to our overall well-being. And we are, collectively here at EdgyPlate.com, lined up in the three-point stance to try those new flavors.


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