When the Chips Are Down

Millennials Favorite Cravings!
Man Watching Tv

What do you crave most in the way of snackies? If you’re anything like us, and we suspect you are, the answer isn’t always so simple. Sometimes you know that you will perish without chocolate, but really the chocolate should cover, oh, beef jerky to be totally effective in satisfying that all-consuming craving.


Believe it or not, there’s a study out there on what we as Millennials crave, when we crave it and how we take care of that critical snack need. Nuts? Sure. They’re healthy, got lots of good fats, but have you ever tried the rosemary-flavored or black pepper-dusted? Mama!

Spicy potato chips long ago turned the corner from BBQ to chipotle, olive oil, yada yada yada.

As an intro read, we recommend you go to http://www.newswise.com/articles/millennials-drive-new-snack-food-trends but then hit the chip-specific site at http://www.foxnews.com/leisure/2012/08/09/regional-potato-chip-varieties/

This is a fun bit, explaining how Millennials are the driving demographic AND drive to a different beat in different parts of the U.S.

It’s no surprise that potatoes are the number-one snack – rip open that little (or big – what the heck) bag, and you’re good to go. But what is surprising is the amount of money we spend on chips. We’re thinking we’re in the wrong line of work, and maybe a cottage chip factory is in order.

Keep in mind this goes back a couple of years: “Potato chips are America’s number one snack, according to the group’s 2012 state of the industry report, and we spent $9 billion on them in 2010, 50 percent more than what we spent on the No. 2 snack, tortilla chips.”

Lotta chips.

Re: kinds of chips, us and our peeps like kettle the best, and no matter where you go, you can find a huge selection of flavors. Cheddar Beer, Sweet Onion, Maple Bacon. Not even an eye-bat at those flavors. If you want a peek at what you’re missing by staying home, go to this site http://www.thedailymeal.com/world-s-30-wildest-potato-chip-flavors-slideshow to see what our worldwide cousins are eating in the way of chips. Grilled chili? Hmmm. Tropical Chicken? (Tastes just like chicken!) Magic Masala.Cheesy Garlic Bread. Sriracha. Chicken and Waffles. Roast Beef and Yorkshire Pudding. We are just wondering what one uses as a dip for these…

And here’s a link for Lay’s Flavor Contest. https://www.dousaflavor.com Prize is a cool $1 million. You win, we share, right?


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